"Because you're hot."

Best tag line ever.

For Secret. (Remember? "Strong enough for a man, but made for a woman." This is MUCH better.)

I just saw this on an ad and it makes me want to change brands so badly. Because I want to be HOT! The whole look of it is also very appealing - a frilly, floral, sophisticated line-art style thing.

It's the kind of line that makes writers smile and then quickly grimace with a sigh, "wish I'd written that."