Thursday, April 12, 2007

Staring motionless

As in, “I have been staring motionless at this blank page for a full 10 minutes now.”

Or perhaps this: “I stared motionless at the existing copy for a full 10 minutes before I had even the vaguest notion where to start untangling its logic knot.”

Or maybe this: “I stared motionless into space pondering how the $#@! to construct a message that could satisfactorily explain to customers why rates had gone down eight months ago, but were now going back up by an as-yet-unknown amount that would then fluctuate month-to-month.”

Or even this: “Should I bill my client for this? I’m quite sure they don’t pay me to stare motionless.”

No comments: